BUILD YOUR OWN SUPER BOWL

If you can order anything on Uber Eats, shouldn’t you be able to order your own Super Bowl commercial?

Just like a poke bowl, we gave users the ability to create their very own bespoke Super Bowl ad: choosing completely different scenes, jokes, even different casts of celebrities. Each film was delivered in the app - paired with a Super Bowl deal.

The original ‘Football is For Food’ concept originated by our good friends at Special US, who also helped bring ‘Build Your Own’ to life.